{
  "first_strict_nonvisitor": {
    "seed": 1,
    "budget": 2,
    "cohort": "mixed",
    "reverse": true,
    "comparisons": {
      "live": {
        "changed_choices": 7,
        "changed_paths": 12,
        "changed_first": 8,
        "changed_ids": [
          5,
          6,
          10,
          11,
          12,
          18,
          21
        ],
        "strict_nonvisitor_ids": [
          10
        ],
        "no_treatment_target_visit_ids": [
          10
        ],
        "target_open_gain": 10,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "held": {
        "changed_choices": 3,
        "changed_paths": 4,
        "changed_first": 4,
        "changed_ids": [
          6,
          12,
          18
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 4,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "off": {
        "changed_choices": 4,
        "changed_paths": 9,
        "changed_first": 7,
        "changed_ids": [
          11,
          12,
          18,
          21
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 9,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      }
    },
    "live_minus_held_changed_choices": 4,
    "overlap": {
      "live_only": [
        5,
        10,
        11,
        21
      ],
      "held_only": [],
      "both_same_destination": [
        6
      ],
      "both_different_destination": [
        12,
        18
      ],
      "neither": [
        1,
        2,
        3,
        4,
        7,
        8,
        9,
        13,
        14,
        15,
        16,
        17,
        19,
        20,
        22,
        23,
        24
      ],
      "live_vs_held_changed": [
        5,
        10,
        11,
        12,
        18,
        21
      ]
    },
    "worlds": {
      "base": {
        "traffic": [
          9,
          2,
          0,
          19,
          2,
          16
        ],
        "first": [
          4,
          0,
          0,
          7,
          2,
          11
        ],
        "carts": [
          0,
          1,
          0,
          7,
          2,
          14
        ],
        "selected": [
          5,
          5,
          5,
          3,
          5,
          5,
          1,
          5,
          3,
          4,
          5,
          5,
          3,
          5,
          3,
          4,
          5,
          5,
          3,
          5,
          3,
          3,
          5,
          5
        ],
        "opens": [
          [
            5,
            0
          ],
          [
            5,
            3
          ],
          [
            0,
            5
          ],
          [
            3,
            0
          ],
          [
            5,
            3
          ],
          [
            3,
            5
          ],
          [
            3,
            1
          ],
          [
            3,
            5
          ],
          [
            0,
            3
          ],
          [
            4,
            1
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            3,
            0
          ],
          [
            4,
            0
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            3,
            5
          ],
          [
            5,
            0
          ],
          [
            0,
            3
          ],
          [
            0,
            3
          ],
          [
            5,
            3
          ],
          [
            3,
            5
          ]
        ]
      },
      "live": {
        "traffic": [
          10,
          2,
          10,
          14,
          1,
          11
        ],
        "first": [
          4,
          0,
          7,
          6,
          1,
          6
        ],
        "carts": [
          3,
          1,
          0,
          10,
          1,
          9
        ],
        "selected": [
          5,
          5,
          5,
          3,
          3,
          3,
          1,
          5,
          3,
          3,
          3,
          0,
          3,
          5,
          3,
          4,
          5,
          0,
          3,
          5,
          0,
          3,
          5,
          5
        ],
        "opens": [
          [
            5,
            0
          ],
          [
            5,
            2
          ],
          [
            0,
            5
          ],
          [
            3,
            0
          ],
          [
            2,
            3
          ],
          [
            2,
            3
          ],
          [
            3,
            1
          ],
          [
            3,
            5
          ],
          [
            0,
            3
          ],
          [
            3,
            1
          ],
          [
            2,
            3
          ],
          [
            2,
            0
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            3,
            0
          ],
          [
            4,
            3
          ],
          [
            5,
            2
          ],
          [
            2,
            0
          ],
          [
            3,
            5
          ],
          [
            5,
            0
          ],
          [
            0,
            2
          ],
          [
            0,
            3
          ],
          [
            2,
            5
          ],
          [
            2,
            5
          ]
        ]
      },
      "held": {
        "traffic": [
          9,
          2,
          4,
          18,
          2,
          13
        ],
        "first": [
          4,
          0,
          4,
          5,
          2,
          9
        ],
        "carts": [
          0,
          1,
          0,
          10,
          2,
          11
        ],
        "selected": [
          5,
          5,
          5,
          3,
          5,
          3,
          1,
          5,
          3,
          4,
          5,
          3,
          3,
          5,
          3,
          4,
          5,
          3,
          3,
          5,
          3,
          3,
          5,
          5
        ],
        "opens": [
          [
            5,
            0
          ],
          [
            5,
            3
          ],
          [
            0,
            5
          ],
          [
            3,
            0
          ],
          [
            5,
            3
          ],
          [
            2,
            3
          ],
          [
            3,
            1
          ],
          [
            3,
            5
          ],
          [
            0,
            3
          ],
          [
            4,
            1
          ],
          [
            5,
            3
          ],
          [
            2,
            3
          ],
          [
            5,
            3
          ],
          [
            5,
            3
          ],
          [
            3,
            0
          ],
          [
            4,
            0
          ],
          [
            5,
            3
          ],
          [
            2,
            3
          ],
          [
            3,
            5
          ],
          [
            5,
            0
          ],
          [
            0,
            3
          ],
          [
            0,
            3
          ],
          [
            5,
            3
          ],
          [
            2,
            5
          ]
        ]
      },
      "off_base": {
        "traffic": [
          13,
          2,
          0,
          12,
          5,
          16
        ],
        "first": [
          7,
          1,
          0,
          6,
          1,
          9
        ],
        "carts": [
          0,
          2,
          0,
          9,
          4,
          9
        ],
        "selected": [
          1,
          4,
          5,
          3,
          5,
          5,
          1,
          4,
          3,
          3,
          5,
          5,
          3,
          4,
          3,
          3,
          5,
          5,
          3,
          4,
          3,
          3,
          5,
          5
        ],
        "opens": [
          [
            1,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            5
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            0,
            5
          ],
          [
            3,
            1
          ],
          [
            4,
            5
          ],
          [
            0,
            3
          ],
          [
            3,
            0
          ],
          [
            5,
            3
          ],
          [
            5,
            0
          ],
          [
            5,
            3
          ],
          [
            5,
            4
          ],
          [
            3,
            4
          ],
          [
            0,
            3
          ],
          [
            5,
            0
          ],
          [
            5,
            0
          ],
          [
            3,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            3
          ],
          [
            0,
            3
          ],
          [
            5,
            0
          ],
          [
            3,
            5
          ]
        ]
      },
      "off_promoted": {
        "traffic": [
          9,
          2,
          9,
          10,
          5,
          13
        ],
        "first": [
          5,
          1,
          7,
          5,
          1,
          5
        ],
        "carts": [
          3,
          2,
          0,
          9,
          4,
          6
        ],
        "selected": [
          1,
          4,
          5,
          3,
          5,
          5,
          1,
          4,
          3,
          3,
          3,
          0,
          3,
          4,
          3,
          3,
          5,
          0,
          3,
          4,
          0,
          3,
          5,
          5
        ],
        "opens": [
          [
            1,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            5
          ],
          [
            3,
            0
          ],
          [
            2,
            5
          ],
          [
            2,
            5
          ],
          [
            3,
            1
          ],
          [
            4,
            5
          ],
          [
            0,
            3
          ],
          [
            3,
            0
          ],
          [
            2,
            3
          ],
          [
            2,
            0
          ],
          [
            5,
            3
          ],
          [
            5,
            4
          ],
          [
            3,
            4
          ],
          [
            0,
            3
          ],
          [
            5,
            2
          ],
          [
            2,
            0
          ],
          [
            3,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            2
          ],
          [
            0,
            3
          ],
          [
            2,
            5
          ],
          [
            2,
            5
          ]
        ]
      }
    },
    "history_by_shopper": [
      [
        8,
        2,
        0,
        19,
        2,
        15
      ],
      [
        8,
        2,
        0,
        18,
        2,
        14
      ],
      [
        7,
        2,
        0,
        18,
        2,
        13
      ],
      [
        6,
        2,
        0,
        17,
        2,
        13
      ],
      [
        6,
        2,
        0,
        16,
        2,
        12
      ],
      [
        6,
        2,
        0,
        15,
        2,
        11
      ],
      [
        6,
        1,
        0,
        14,
        2,
        11
      ],
      [
        6,
        1,
        0,
        13,
        2,
        10
      ],
      [
        5,
        1,
        0,
        12,
        2,
        10
      ],
      [
        5,
        0,
        0,
        12,
        1,
        10
      ],
      [
        5,
        0,
        0,
        11,
        1,
        9
      ],
      [
        5,
        0,
        0,
        10,
        1,
        8
      ],
      [
        5,
        0,
        0,
        9,
        1,
        7
      ],
      [
        5,
        0,
        0,
        8,
        1,
        6
      ],
      [
        4,
        0,
        0,
        7,
        1,
        6
      ],
      [
        3,
        0,
        0,
        7,
        0,
        6
      ],
      [
        3,
        0,
        0,
        6,
        0,
        5
      ],
      [
        3,
        0,
        0,
        5,
        0,
        4
      ],
      [
        3,
        0,
        0,
        4,
        0,
        3
      ],
      [
        2,
        0,
        0,
        4,
        0,
        2
      ],
      [
        1,
        0,
        0,
        3,
        0,
        2
      ],
      [
        0,
        0,
        0,
        2,
        0,
        2
      ],
      [
        0,
        0,
        0,
        1,
        0,
        1
      ],
      [
        0,
        0,
        0,
        0,
        0,
        0
      ]
    ],
    "full_worlds": {
      "base": {
        "seed": 1,
        "budget": 2,
        "ad": false,
        "social": true,
        "cohort": "mixed",
        "reverse": true,
        "traffic": [
          9,
          2,
          0,
          19,
          2,
          16
        ],
        "first": [
          4,
          0,
          0,
          7,
          2,
          11
        ],
        "carts": [
          0,
          1,
          0,
          7,
          2,
          14
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "stone",
              "copper"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "copper"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "stone",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.3064,
        "first_hhi": 0.3299,
        "cart_hhi": 0.434,
        "unique_opened": 5
      },
      "live": {
        "seed": 1,
        "budget": 2,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": true,
        "traffic": [
          10,
          2,
          10,
          14,
          1,
          11
        ],
        "first": [
          4,
          0,
          7,
          6,
          1,
          6
        ],
        "carts": [
          3,
          1,
          0,
          10,
          1,
          9
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "duck",
              "gold"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "copper"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "stone",
              "lantern"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "gold"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "exclude",
                "shop": "gold",
                "reason": "verified-ongoing-harm in synthetic dossier"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2266,
        "first_hhi": 0.2396,
        "cart_hhi": 0.3333,
        "unique_opened": 6
      },
      "held": {
        "seed": 1,
        "budget": 2,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": true,
        "traffic": [
          9,
          2,
          4,
          18,
          2,
          13
        ],
        "first": [
          4,
          0,
          4,
          5,
          2,
          9
        ],
        "carts": [
          0,
          1,
          0,
          10,
          2,
          11
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "stone",
              "copper"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "copper"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "stone",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2595,
        "first_hhi": 0.2465,
        "cart_hhi": 0.3924,
        "unique_opened": 6
      },
      "offBase": {
        "seed": 1,
        "budget": 2,
        "ad": false,
        "social": false,
        "cohort": "mixed",
        "reverse": true,
        "traffic": [
          13,
          2,
          0,
          12,
          5,
          16
        ],
        "first": [
          7,
          1,
          0,
          6,
          1,
          9
        ],
        "carts": [
          0,
          2,
          0,
          9,
          4,
          9
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "stone",
              "duck"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "stone"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2595,
        "first_hhi": 0.2917,
        "cart_hhi": 0.316,
        "unique_opened": 5
      },
      "offPromoted": {
        "seed": 1,
        "budget": 2,
        "ad": true,
        "social": false,
        "cohort": "mixed",
        "reverse": true,
        "traffic": [
          9,
          2,
          9,
          10,
          5,
          13
        ],
        "first": [
          5,
          1,
          7,
          5,
          1,
          5
        ],
        "carts": [
          3,
          2,
          0,
          9,
          4,
          6
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "stone",
              "duck"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "gold",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "stone"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "gold"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "exclude",
                "shop": "gold",
                "reason": "verified-ongoing-harm in synthetic dossier"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.1997,
        "first_hhi": 0.2188,
        "cart_hhi": 0.2535,
        "unique_opened": 6
      }
    }
  },
  "first_suppression": {
    "seed": 4,
    "budget": 3,
    "cohort": "mixed",
    "reverse": false,
    "comparisons": {
      "live": {
        "changed_choices": 1,
        "changed_paths": 4,
        "changed_first": 4,
        "changed_ids": [
          6
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 4,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "held": {
        "changed_choices": 2,
        "changed_paths": 5,
        "changed_first": 5,
        "changed_ids": [
          6,
          16
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 5,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "off": {
        "changed_choices": 3,
        "changed_paths": 11,
        "changed_first": 9,
        "changed_ids": [
          6,
          20,
          23
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 11,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      }
    },
    "live_minus_held_changed_choices": -1,
    "overlap": {
      "live_only": [],
      "held_only": [
        16
      ],
      "both_same_destination": [
        6
      ],
      "both_different_destination": [],
      "neither": [
        1,
        2,
        3,
        4,
        5,
        7,
        8,
        9,
        10,
        11,
        12,
        13,
        14,
        15,
        17,
        18,
        19,
        20,
        21,
        22,
        23,
        24
      ],
      "live_vs_held_changed": [
        16
      ]
    },
    "worlds": {
      "base": {
        "traffic": [
          21,
          2,
          1,
          22,
          5,
          21
        ],
        "first": [
          6,
          1,
          0,
          5,
          2,
          10
        ],
        "carts": [
          0,
          0,
          0,
          7,
          2,
          15
        ],
        "selected": [
          3,
          5,
          5,
          5,
          5,
          5,
          3,
          4,
          5,
          3,
          5,
          5,
          5,
          4,
          3,
          3,
          5,
          5,
          3,
          5,
          5,
          3,
          5,
          5
        ],
        "opens": [
          [
            3,
            0,
            5
          ],
          [
            0,
            5,
            3
          ],
          [
            3,
            5,
            4
          ],
          [
            3,
            0,
            5
          ],
          [
            3,
            5,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            5,
            4
          ],
          [
            4,
            5,
            3
          ],
          [
            1,
            3,
            0
          ],
          [
            5,
            3,
            0
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            3,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            5,
            4,
            3
          ],
          [
            3,
            1,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            5,
            3,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            5,
            0,
            3
          ],
          [
            0,
            3,
            5
          ],
          [
            0,
            3,
            2
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            5,
            3
          ]
        ]
      },
      "live": {
        "traffic": [
          20,
          2,
          5,
          20,
          5,
          20
        ],
        "first": [
          5,
          1,
          4,
          5,
          2,
          7
        ],
        "carts": [
          0,
          0,
          0,
          8,
          2,
          14
        ],
        "selected": [
          3,
          5,
          5,
          5,
          5,
          3,
          3,
          4,
          5,
          3,
          5,
          5,
          5,
          4,
          3,
          3,
          5,
          5,
          3,
          5,
          5,
          3,
          5,
          5
        ],
        "opens": [
          [
            3,
            0,
            5
          ],
          [
            0,
            5,
            3
          ],
          [
            3,
            5,
            4
          ],
          [
            3,
            0,
            5
          ],
          [
            3,
            5,
            0
          ],
          [
            2,
            0,
            3
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            5,
            4
          ],
          [
            4,
            5,
            3
          ],
          [
            1,
            3,
            0
          ],
          [
            5,
            3,
            0
          ],
          [
            2,
            3,
            5
          ],
          [
            0,
            3,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            5,
            4,
            3
          ],
          [
            3,
            1,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            2,
            5,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            5,
            0,
            3
          ],
          [
            0,
            3,
            5
          ],
          [
            0,
            3,
            2
          ],
          [
            5,
            3,
            0
          ],
          [
            2,
            5,
            0
          ]
        ]
      },
      "held": {
        "traffic": [
          20,
          2,
          6,
          19,
          5,
          20
        ],
        "first": [
          5,
          1,
          5,
          4,
          2,
          7
        ],
        "carts": [
          0,
          1,
          0,
          7,
          2,
          14
        ],
        "selected": [
          3,
          5,
          5,
          5,
          5,
          3,
          3,
          4,
          5,
          3,
          5,
          5,
          5,
          4,
          3,
          1,
          5,
          5,
          3,
          5,
          5,
          3,
          5,
          5
        ],
        "opens": [
          [
            3,
            0,
            5
          ],
          [
            0,
            5,
            3
          ],
          [
            3,
            5,
            4
          ],
          [
            3,
            0,
            5
          ],
          [
            3,
            5,
            0
          ],
          [
            2,
            0,
            3
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            5,
            4
          ],
          [
            4,
            5,
            3
          ],
          [
            1,
            3,
            0
          ],
          [
            5,
            3,
            0
          ],
          [
            2,
            3,
            5
          ],
          [
            0,
            3,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            5,
            4,
            3
          ],
          [
            2,
            1,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            2,
            5,
            0
          ],
          [
            5,
            0,
            3
          ],
          [
            5,
            0,
            3
          ],
          [
            0,
            3,
            5
          ],
          [
            0,
            3,
            2
          ],
          [
            5,
            3,
            0
          ],
          [
            2,
            5,
            0
          ]
        ]
      },
      "off_base": {
        "traffic": [
          18,
          5,
          0,
          16,
          10,
          23
        ],
        "first": [
          5,
          2,
          0,
          4,
          5,
          8
        ],
        "carts": [
          0,
          3,
          0,
          2,
          4,
          15
        ],
        "selected": [
          3,
          4,
          5,
          5,
          5,
          5,
          1,
          4,
          5,
          5,
          5,
          5,
          1,
          4,
          3,
          5,
          5,
          5,
          1,
          4,
          5,
          5,
          5,
          5
        ],
        "opens": [
          [
            3,
            0,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            3,
            5,
            4
          ],
          [
            3,
            0,
            5
          ],
          [
            4,
            5,
            3
          ],
          [
            5,
            0,
            3
          ],
          [
            1,
            3,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            4,
            5,
            3
          ],
          [
            0,
            3,
            5
          ],
          [
            1,
            0,
            5
          ],
          [
            5,
            3,
            0
          ],
          [
            0,
            1,
            3
          ],
          [
            4,
            5,
            0
          ],
          [
            5,
            4,
            3
          ],
          [
            3,
            0,
            5
          ],
          [
            5,
            0,
            4
          ],
          [
            5,
            3,
            0
          ],
          [
            5,
            0,
            1
          ],
          [
            5,
            0,
            4
          ],
          [
            0,
            3,
            5
          ],
          [
            0,
            3,
            5
          ],
          [
            5,
            3,
            4
          ],
          [
            0,
            5,
            1
          ]
        ]
      },
      "off_promoted": {
        "traffic": [
          15,
          3,
          11,
          15,
          7,
          21
        ],
        "first": [
          4,
          1,
          9,
          4,
          4,
          2
        ],
        "carts": [
          0,
          3,
          0,
          3,
          4,
          14
        ],
        "selected": [
          3,
          4,
          5,
          5,
          5,
          3,
          1,
          4,
          5,
          5,
          5,
          5,
          1,
          4,
          3,
          5,
          5,
          5,
          1,
          5,
          5,
          5,
          4,
          5
        ],
        "opens": [
          [
            3,
            0,
            5
          ],
          [
            4,
            5,
            0
          ],
          [
            3,
            5,
            4
          ],
          [
            3,
            0,
            5
          ],
          [
            2,
            5,
            3
          ],
          [
            2,
            0,
            3
          ],
          [
            1,
            3,
            5
          ],
          [
            4,
            2,
            5
          ],
          [
            4,
            5,
            3
          ],
          [
            0,
            3,
            5
          ],
          [
            2,
            0,
            5
          ],
          [
            2,
            3,
            5
          ],
          [
            0,
            1,
            3
          ],
          [
            4,
            5,
            2
          ],
          [
            5,
            4,
            3
          ],
          [
            3,
            0,
            5
          ],
          [
            2,
            0,
            5
          ],
          [
            2,
            5,
            0
          ],
          [
            5,
            0,
            1
          ],
          [
            2,
            5,
            0
          ],
          [
            0,
            3,
            5
          ],
          [
            0,
            3,
            5
          ],
          [
            2,
            3,
            4
          ],
          [
            2,
            5,
            0
          ]
        ]
      }
    },
    "history_by_shopper": [
      [
        0,
        0,
        0,
        0,
        0,
        0
      ],
      [
        1,
        0,
        0,
        1,
        0,
        1
      ],
      [
        2,
        0,
        0,
        2,
        0,
        2
      ],
      [
        2,
        0,
        0,
        3,
        1,
        3
      ],
      [
        3,
        0,
        0,
        4,
        1,
        4
      ],
      [
        4,
        0,
        0,
        5,
        1,
        5
      ],
      [
        5,
        0,
        0,
        6,
        1,
        6
      ],
      [
        6,
        0,
        0,
        7,
        1,
        7
      ],
      [
        7,
        0,
        0,
        7,
        2,
        8
      ],
      [
        7,
        0,
        0,
        8,
        3,
        9
      ],
      [
        8,
        1,
        0,
        9,
        3,
        9
      ],
      [
        9,
        1,
        0,
        10,
        3,
        10
      ],
      [
        10,
        1,
        0,
        11,
        3,
        11
      ],
      [
        11,
        1,
        0,
        12,
        3,
        12
      ],
      [
        12,
        1,
        0,
        12,
        4,
        13
      ],
      [
        12,
        1,
        0,
        13,
        5,
        14
      ],
      [
        13,
        2,
        0,
        14,
        5,
        14
      ],
      [
        14,
        2,
        0,
        15,
        5,
        15
      ],
      [
        15,
        2,
        0,
        16,
        5,
        16
      ],
      [
        16,
        2,
        0,
        17,
        5,
        17
      ],
      [
        17,
        2,
        0,
        18,
        5,
        18
      ],
      [
        18,
        2,
        0,
        19,
        5,
        19
      ],
      [
        19,
        2,
        1,
        20,
        5,
        19
      ],
      [
        20,
        2,
        1,
        21,
        5,
        20
      ]
    ],
    "full_worlds": {
      "base": {
        "seed": 4,
        "budget": 3,
        "ad": false,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          21,
          2,
          1,
          22,
          5,
          21
        ],
        "first": [
          6,
          1,
          0,
          5,
          2,
          10
        ],
        "carts": [
          0,
          0,
          0,
          7,
          2,
          15
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "lantern",
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "lantern",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "copper",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "duck",
              "stone",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "copper",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "copper"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "gold"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "moth",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2693,
        "first_hhi": 0.2882,
        "cart_hhi": 0.4826,
        "unique_opened": 6
      },
      "live": {
        "seed": 4,
        "budget": 3,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          20,
          2,
          5,
          20,
          5,
          20
        ],
        "first": [
          5,
          1,
          4,
          5,
          2,
          7
        ],
        "carts": [
          0,
          0,
          0,
          8,
          2,
          14
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "lantern",
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "lantern",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "copper",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "duck",
              "stone",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "copper",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "copper"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "gold"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2419,
        "first_hhi": 0.2083,
        "cart_hhi": 0.4583,
        "unique_opened": 6
      },
      "held": {
        "seed": 4,
        "budget": 3,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          20,
          2,
          6,
          19,
          5,
          20
        ],
        "first": [
          5,
          1,
          5,
          4,
          2,
          7
        ],
        "carts": [
          0,
          1,
          0,
          7,
          2,
          14
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "lantern",
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "lantern",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "moth",
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "copper",
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "duck",
              "stone",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "gold",
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "gold"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2365,
        "first_hhi": 0.2083,
        "cart_hhi": 0.434,
        "unique_opened": 6
      },
      "offBase": {
        "seed": 4,
        "budget": 3,
        "ad": false,
        "social": false,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          18,
          5,
          0,
          16,
          10,
          23
        ],
        "first": [
          5,
          2,
          0,
          4,
          5,
          8
        ],
        "carts": [
          0,
          3,
          0,
          2,
          4,
          15
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "lantern",
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "duck",
              "moth",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "copper",
              "lantern",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "copper",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper",
              "lantern"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "duck",
              "stone",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "duck",
              "lantern",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "duck",
              "lantern",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "moth",
              "duck",
              "copper"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.238,
        "first_hhi": 0.2326,
        "cart_hhi": 0.441,
        "unique_opened": 5
      },
      "offPromoted": {
        "seed": 4,
        "budget": 3,
        "ad": true,
        "social": false,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          15,
          3,
          11,
          15,
          7,
          21
        ],
        "first": [
          4,
          1,
          9,
          4,
          4,
          2
        ],
        "carts": [
          0,
          3,
          0,
          3,
          4,
          14
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "lantern",
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "copper",
              "lantern",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "stone",
              "gold",
              "duck"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "stone",
              "duck",
              "lantern"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "gold",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper",
              "lantern"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "stone",
              "duck",
              "gold"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "duck",
              "stone",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "gold",
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "duck",
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "gold",
              "lantern",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 3,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2064,
        "first_hhi": 0.2326,
        "cart_hhi": 0.3993,
        "unique_opened": 6
      }
    }
  },
  "original_selected_case": {
    "seed": 72,
    "budget": 2,
    "cohort": "mixed",
    "reverse": false,
    "comparisons": {
      "live": {
        "changed_choices": 16,
        "changed_paths": 16,
        "changed_first": 8,
        "changed_ids": [
          2,
          5,
          6,
          8,
          9,
          11,
          12,
          14,
          16,
          17,
          18,
          19,
          20,
          22,
          23,
          24
        ],
        "strict_nonvisitor_ids": [
          8,
          9,
          16,
          19,
          22
        ],
        "no_treatment_target_visit_ids": [
          8,
          9,
          16,
          19,
          22
        ],
        "target_open_gain": 11,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "held": {
        "changed_choices": 3,
        "changed_paths": 5,
        "changed_first": 4,
        "changed_ids": [
          2,
          6,
          24
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 5,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      },
      "off": {
        "changed_choices": 4,
        "changed_paths": 10,
        "changed_first": 8,
        "changed_ids": [
          2,
          5,
          14,
          24
        ],
        "strict_nonvisitor_ids": [],
        "no_treatment_target_visit_ids": [],
        "target_open_gain": 10,
        "target_choices": [
          0,
          0
        ],
        "paired_zero_sale": true,
        "ghost": true
      }
    },
    "live_minus_held_changed_choices": 13,
    "overlap": {
      "live_only": [
        5,
        8,
        9,
        11,
        12,
        14,
        16,
        17,
        18,
        19,
        20,
        22,
        23
      ],
      "held_only": [],
      "both_same_destination": [
        2,
        6,
        24
      ],
      "both_different_destination": [],
      "neither": [
        1,
        3,
        4,
        7,
        10,
        13,
        15,
        21
      ],
      "live_vs_held_changed": [
        5,
        8,
        9,
        11,
        12,
        14,
        16,
        17,
        18,
        19,
        20,
        22,
        23
      ]
    },
    "worlds": {
      "base": {
        "traffic": [
          23,
          3,
          0,
          7,
          3,
          12
        ],
        "first": [
          13,
          1,
          0,
          5,
          0,
          5
        ],
        "carts": [
          1,
          3,
          0,
          5,
          3,
          12
        ],
        "selected": [
          1,
          4,
          4,
          3,
          3,
          5,
          1,
          5,
          5,
          3,
          5,
          5,
          1,
          5,
          3,
          3,
          5,
          5,
          5,
          5,
          4,
          0,
          5,
          5
        ],
        "opens": [
          [
            1,
            0
          ],
          [
            0,
            4
          ],
          [
            0,
            4
          ],
          [
            0,
            3
          ],
          [
            0,
            3
          ],
          [
            0,
            5
          ],
          [
            0,
            1
          ],
          [
            5,
            0
          ],
          [
            5,
            0
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            0,
            5
          ],
          [
            3,
            1
          ],
          [
            5,
            0
          ],
          [
            3,
            0
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            0,
            5
          ],
          [
            0,
            5
          ],
          [
            5,
            0
          ],
          [
            0,
            4
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            5,
            0
          ]
        ]
      },
      "live": {
        "traffic": [
          21,
          5,
          11,
          6,
          3,
          2
        ],
        "first": [
          12,
          2,
          5,
          5,
          0,
          0
        ],
        "carts": [
          11,
          5,
          0,
          3,
          3,
          2
        ],
        "selected": [
          1,
          0,
          4,
          3,
          0,
          0,
          1,
          4,
          1,
          3,
          0,
          0,
          1,
          0,
          3,
          5,
          0,
          0,
          1,
          0,
          4,
          5,
          0,
          0
        ],
        "opens": [
          [
            1,
            0
          ],
          [
            0,
            2
          ],
          [
            0,
            4
          ],
          [
            0,
            3
          ],
          [
            0,
            2
          ],
          [
            2,
            0
          ],
          [
            0,
            1
          ],
          [
            0,
            4
          ],
          [
            1,
            0
          ],
          [
            3,
            0
          ],
          [
            0,
            2
          ],
          [
            2,
            0
          ],
          [
            3,
            1
          ],
          [
            0,
            2
          ],
          [
            3,
            0
          ],
          [
            3,
            5
          ],
          [
            0,
            2
          ],
          [
            2,
            0
          ],
          [
            0,
            1
          ],
          [
            2,
            0
          ],
          [
            0,
            4
          ],
          [
            3,
            5
          ],
          [
            0,
            2
          ],
          [
            2,
            0
          ]
        ]
      },
      "held": {
        "traffic": [
          21,
          3,
          5,
          7,
          2,
          10
        ],
        "first": [
          10,
          1,
          4,
          5,
          0,
          4
        ],
        "carts": [
          4,
          3,
          0,
          5,
          2,
          10
        ],
        "selected": [
          1,
          0,
          4,
          3,
          3,
          0,
          1,
          5,
          5,
          3,
          5,
          5,
          1,
          5,
          3,
          3,
          5,
          5,
          5,
          5,
          4,
          0,
          5,
          0
        ],
        "opens": [
          [
            1,
            0
          ],
          [
            0,
            2
          ],
          [
            0,
            4
          ],
          [
            0,
            3
          ],
          [
            0,
            3
          ],
          [
            2,
            0
          ],
          [
            0,
            1
          ],
          [
            5,
            0
          ],
          [
            5,
            0
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            2,
            5
          ],
          [
            3,
            1
          ],
          [
            5,
            0
          ],
          [
            3,
            0
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            2,
            5
          ],
          [
            0,
            5
          ],
          [
            5,
            0
          ],
          [
            0,
            4
          ],
          [
            3,
            0
          ],
          [
            0,
            5
          ],
          [
            2,
            0
          ]
        ]
      },
      "off_base": {
        "traffic": [
          15,
          4,
          0,
          8,
          8,
          13
        ],
        "first": [
          6,
          2,
          0,
          6,
          1,
          9
        ],
        "carts": [
          1,
          4,
          0,
          4,
          7,
          8
        ],
        "selected": [
          1,
          4,
          4,
          3,
          4,
          5,
          1,
          4,
          5,
          3,
          5,
          5,
          1,
          4,
          3,
          3,
          5,
          5,
          1,
          4,
          4,
          0,
          5,
          5
        ],
        "opens": [
          [
            1,
            0
          ],
          [
            0,
            4
          ],
          [
            0,
            4
          ],
          [
            0,
            3
          ],
          [
            4,
            0
          ],
          [
            0,
            5
          ],
          [
            5,
            1
          ],
          [
            5,
            4
          ],
          [
            5,
            0
          ],
          [
            0,
            3
          ],
          [
            5,
            0
          ],
          [
            3,
            5
          ],
          [
            3,
            1
          ],
          [
            5,
            4
          ],
          [
            3,
            0
          ],
          [
            3,
            0
          ],
          [
            5,
            0
          ],
          [
            5,
            4
          ],
          [
            1,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            4
          ],
          [
            3,
            0
          ],
          [
            3,
            5
          ],
          [
            5,
            0
          ]
        ]
      },
      "off_promoted": {
        "traffic": [
          12,
          4,
          10,
          6,
          4,
          12
        ],
        "first": [
          5,
          2,
          8,
          4,
          0,
          5
        ],
        "carts": [
          4,
          4,
          0,
          4,
          4,
          8
        ],
        "selected": [
          1,
          0,
          4,
          3,
          0,
          5,
          1,
          4,
          5,
          3,
          5,
          5,
          1,
          5,
          3,
          3,
          5,
          5,
          1,
          4,
          4,
          0,
          5,
          0
        ],
        "opens": [
          [
            1,
            0
          ],
          [
            0,
            2
          ],
          [
            0,
            4
          ],
          [
            0,
            3
          ],
          [
            2,
            0
          ],
          [
            2,
            5
          ],
          [
            5,
            1
          ],
          [
            5,
            4
          ],
          [
            5,
            0
          ],
          [
            0,
            3
          ],
          [
            2,
            5
          ],
          [
            2,
            5
          ],
          [
            3,
            1
          ],
          [
            5,
            2
          ],
          [
            3,
            0
          ],
          [
            3,
            0
          ],
          [
            2,
            5
          ],
          [
            2,
            5
          ],
          [
            1,
            5
          ],
          [
            5,
            4
          ],
          [
            0,
            4
          ],
          [
            3,
            0
          ],
          [
            2,
            5
          ],
          [
            2,
            0
          ]
        ]
      }
    },
    "history_by_shopper": [
      [
        0,
        0,
        0,
        0,
        0,
        0
      ],
      [
        1,
        1,
        0,
        0,
        0,
        0
      ],
      [
        2,
        1,
        0,
        0,
        1,
        0
      ],
      [
        3,
        1,
        0,
        0,
        2,
        0
      ],
      [
        4,
        1,
        0,
        1,
        2,
        0
      ],
      [
        5,
        1,
        0,
        2,
        2,
        0
      ],
      [
        6,
        1,
        0,
        2,
        2,
        1
      ],
      [
        7,
        2,
        0,
        2,
        2,
        1
      ],
      [
        8,
        2,
        0,
        2,
        2,
        2
      ],
      [
        9,
        2,
        0,
        2,
        2,
        3
      ],
      [
        10,
        2,
        0,
        3,
        2,
        3
      ],
      [
        11,
        2,
        0,
        3,
        2,
        4
      ],
      [
        12,
        2,
        0,
        3,
        2,
        5
      ],
      [
        12,
        3,
        0,
        4,
        2,
        5
      ],
      [
        13,
        3,
        0,
        4,
        2,
        6
      ],
      [
        14,
        3,
        0,
        5,
        2,
        6
      ],
      [
        15,
        3,
        0,
        6,
        2,
        6
      ],
      [
        16,
        3,
        0,
        6,
        2,
        7
      ],
      [
        17,
        3,
        0,
        6,
        2,
        8
      ],
      [
        18,
        3,
        0,
        6,
        2,
        9
      ],
      [
        19,
        3,
        0,
        6,
        2,
        10
      ],
      [
        20,
        3,
        0,
        6,
        3,
        10
      ],
      [
        21,
        3,
        0,
        7,
        3,
        10
      ],
      [
        22,
        3,
        0,
        7,
        3,
        11
      ]
    ],
    "full_worlds": {
      "base": {
        "seed": 72,
        "budget": 2,
        "ad": false,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          23,
          3,
          0,
          7,
          3,
          12
        ],
        "first": [
          13,
          1,
          0,
          5,
          0,
          5
        ],
        "carts": [
          1,
          3,
          0,
          5,
          3,
          12
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.3212,
        "first_hhi": 0.3819,
        "cart_hhi": 0.3264,
        "unique_opened": 5
      },
      "live": {
        "seed": 72,
        "budget": 2,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          21,
          5,
          11,
          6,
          3,
          2
        ],
        "first": [
          12,
          2,
          5,
          5,
          0,
          0
        ],
        "carts": [
          11,
          5,
          0,
          3,
          3,
          2
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          }
        ],
        "hhi": 0.276,
        "first_hhi": 0.3438,
        "cart_hhi": 0.2917,
        "unique_opened": 6
      },
      "held": {
        "seed": 72,
        "budget": 2,
        "ad": true,
        "social": true,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          21,
          3,
          5,
          7,
          2,
          10
        ],
        "first": [
          10,
          1,
          4,
          5,
          0,
          4
        ],
        "carts": [
          4,
          3,
          0,
          5,
          2,
          10
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "moth",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          }
        ],
        "hhi": 0.2726,
        "first_hhi": 0.2743,
        "cart_hhi": 0.2674,
        "unique_opened": 6
      },
      "offBase": {
        "seed": 72,
        "budget": 2,
        "ad": false,
        "social": false,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          15,
          4,
          0,
          8,
          8,
          13
        ],
        "first": [
          6,
          2,
          0,
          6,
          1,
          9
        ],
        "carts": [
          1,
          4,
          0,
          4,
          7,
          8
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "stone",
              "moth"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "stone",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "moth",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "duck",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "stone"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "copper",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "lantern",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          }
        ],
        "hhi": 0.2335,
        "first_hhi": 0.2743,
        "cart_hhi": 0.2535,
        "unique_opened": 5
      },
      "offPromoted": {
        "seed": 72,
        "budget": 2,
        "ad": true,
        "social": false,
        "cohort": "mixed",
        "reverse": false,
        "traffic": [
          12,
          4,
          10,
          6,
          4,
          12
        ],
        "first": [
          5,
          2,
          8,
          4,
          0,
          5
        ],
        "carts": [
          4,
          4,
          0,
          4,
          4,
          8
        ],
        "shoppers": [
          {
            "id": 1,
            "type": "Reliability",
            "opens": [
              "copper",
              "moth"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 2,
            "type": "Budget",
            "opens": [
              "moth",
              "gold"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 3,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 4,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 5,
            "type": "Crowd",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 6,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 7,
            "type": "Reliability",
            "opens": [
              "duck",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 8,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 9,
            "type": "Evidence",
            "opens": [
              "duck",
              "moth"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 10,
            "type": "Wanderer",
            "opens": [
              "moth",
              "lantern"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "lantern",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 11,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 12,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 13,
            "type": "Reliability",
            "opens": [
              "lantern",
              "copper"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "copper",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 14,
            "type": "Budget",
            "opens": [
              "duck",
              "gold"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "gold",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 15,
            "type": "Evidence",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 16,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "lantern",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "lantern",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "lantern"
              }
            ]
          },
          {
            "id": 17,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 18,
            "type": "Copy",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 19,
            "type": "Reliability",
            "opens": [
              "copper",
              "duck"
            ],
            "selected": "copper",
            "trace": [
              {
                "action": "open",
                "shop": "copper",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "copper",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "copper"
              }
            ]
          },
          {
            "id": 20,
            "type": "Budget",
            "opens": [
              "duck",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "duck",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "duck"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 21,
            "type": "Evidence",
            "opens": [
              "moth",
              "stone"
            ],
            "selected": "stone",
            "trace": [
              {
                "action": "open",
                "shop": "moth",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "stone",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "stone",
                  "moth"
                ]
              },
              {
                "action": "select",
                "shop": "stone"
              }
            ]
          },
          {
            "id": 22,
            "type": "Wanderer",
            "opens": [
              "lantern",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "lantern",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "lantern"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          },
          {
            "id": 23,
            "type": "Crowd",
            "opens": [
              "gold",
              "duck"
            ],
            "selected": "duck",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "duck",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "duck",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "duck"
              }
            ]
          },
          {
            "id": 24,
            "type": "Copy",
            "opens": [
              "gold",
              "moth"
            ],
            "selected": "moth",
            "trace": [
              {
                "action": "open",
                "shop": "gold",
                "rank": 1,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "open",
                "shop": "moth",
                "rank": 2,
                "attention_source": "selected_dir_link"
              },
              {
                "action": "shortlist",
                "shops": [
                  "moth",
                  "gold"
                ]
              },
              {
                "action": "select",
                "shop": "moth"
              }
            ]
          }
        ],
        "hhi": 0.1979,
        "first_hhi": 0.2326,
        "cart_hhi": 0.2222,
        "unique_opened": 6
      }
    }
  }
}
